QR Codes in Australia

When I was in Australia recently I happened to come across QR Codes. Telstra has introduced them and are calling them “Telstra Codes!”  I only saw them in magazines and it appears that Telstra’s introduction of the QR Code technology is only a recent thing. The way in which they were using the codes was in different parts of the magazine they would have a qr code offering more information, recipes sent to you mobile, competition entries etc. I will post a copy of the ad for the Telstra Codes that was in one magazine.