Answers from Luna Development

I asked CEO Micheal Lopatriello of Canadian company Luna Development, two questions in regards to QR Codes .  He passed my questions onto the company’s CTO, Greg Hayden who had the following response to my questions:


1. How is the introduction of QR Codes going in Canada at present?

A. At present we are continuing to engage both the OEMs and the Carriers. The response is very positive. We are engaged with some for development, others have committed resources toward further investigation and some are taking a wait and see approach. Certainly, there is a circular causality at play (chicken or the egg) insofar as getting QR readers on the phones and then having QR codes to read. In Canada a national broadcaster has already used the codes in an advertisement and contest, well aware that few phones actually have readers. The point being that there is sufficient interest and understanding to begin using codes and let the consumers ignite the demand.


 2. Are QR Codes really a reality for western countries?

A. I’m not sure why anyone would want to differentiate between eastern and western countries as far as the use for these codes is concerned but they certainly are real from our standpoint. We have products under development, several more at the conceptual stage and see the potential for hundreds more. In the USA and Europe there are some competing codes trying to get established but again it not all about the code, it’s about what you can do with it. North America was the birthplace of the telephone but Singapore and China have a far more modern systems. So while QR codes may have begun in Japan, they certainly have a future here. Overall, the most important point to remember is that these codes represent a means to connect print media to the digital world and that knows no bounds.

Getting this response from Luna Development was really positive.  It has reaffirmed that QR Codes really do have a place in countries such as Canada and New Zealand.  The comment about it being a circular causality is quite true.  If the right software and handsets are available, and at the same time companies interested in using qr codes within their marketing, then it will be very successful as it is in other countries.



2 Responses

  1. Someone needs to bring these in soon!
    I don’t think it’s a matter of “if” they will come here, but “who” and “when”.

    Maybe the answer is a concentrated effort on behalf of one group to bring in the phones, market the idea of QR Codes, and get others to start using the barcodes in their own campaigns. Personal use of them should be encouraged too, people just need a good reason to do so.

    Pretty exciting!

  2. Hi Mark,
    You’re right, it is really exciting!
    Thanks for taking the time to comment, hopefully we will start seeing QR Codes around New Zealand soon.

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