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Facebook is now using QR Codes.
Scanning this T shirt with your phone will allow you to add the wearer to your Facebook friends.
Click here to see the Facebook page where you can order QR Code “Add To Friends Gear”.
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While looking for images of New York buildings on Flickr, I stumbled across these images.
Akaalias is taking hundreds of photos of QR Codes that are involved in a project called “Semapedia”.
In the same way you can give someone a link online (in a website, blog or email), Semapedia is creating “physical hyperlinks”, to link real world things to online locations.
Using the QR Codes shown in the above photos will lead the user to the appropriate Wikipedia page, so you can look at the New York Times building while accessing information about it.
The project is open to anyone to add to, simply by making a QR Code, and placing it in the real world.
Hover your mouse over or click on the images above to see what the QR code user is directed to.
Click here for the Semapedia home page, and here to see the Semapedia project on a Google Maps/Flickr mashup.
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Here is an article written by US Marketer Allen Stern, talking about why QR Codes should be introduced into mainstream America. Stern feels that they have limitless potential for business, and urges America to catch up with Japan.
Link – http://www.centernetworks.com/qr-codes-in-usa
At the moment people are putting QR Codes onto business cards, but Stern talks about QR Codes being able to replace business cards altogether. A QR Code could be printed on a mobile phone. so with one quick scan, a persons entire contact details are instantly saved into your mobile phone.
The article also covers a similar idea to QR Codes called Cue Cats.
Cue Cats worked in a similar way to QR Codes, but required the user to purchase a separate code scanner to scan codes. This proved impractical, due to people having to purchase another piece of technology that only served one purpose. The drawback with the Cue Cat was that it was a “tethered” device — meaning the user could only scan barcodes while seated in front of their personal computer. The customer had no mobility and could not take the device with them.
With QR Codes, the hardware is something most people already have – a mobile phone, and Japanese phone manufacturers are now loading QR Code software in their phones before they reach the customer.
“…the QR codes will work from a marketing perspective because it allows people to pull ads that they are interested in rather than push advertising that is used today. See that ad for Coke? Scan the code and it downloads the Coke ringtone. Even something as simple as replacing the store shopper cards could be handled with QR codes. Teenagers will eat this technology up.”
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QR Codes are able to incorporate not only colour, but images too.
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Google are introducing QR Codes into their print ads.
Newspaper and magazines will feature QR Codes, so readers can access sponsors websites while not in front of a computer.
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Urban game being played in Barcelona.
Players wear QR Codes printed at home on their clothes, and the aim is not to let others “capture” your QR Code on their camera phones.
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